Last year, Apple CEO Tim Cook told us that Apple was the number-two watch brand in the world, and it has apparently overtaken Rolex to become the number-one selling watch in the world – we would like to see the exact figures they are referring to for ourselves. The look of the Apple Watch is largely unchanged, but a red dot on the “Digital Crown” will be polarizing – though the Apple Watch was arguably in need of a little edginess.

People can no longer call it just an accessory for the iPhone, as it is now capable of acting as a standalone device. It is a big deal because it means one can use cellular data including internet and phone calls on the watch without it being paired to a phone. The BasicsĪs noted, cellular connectivity is the major news for the Apple Watch. We are here as watch enthusiasts, however, to talk about the new Apple Watch Series 3 with cellular and what it means for Apple, smartwatches, and you. The 2017 keynote event marks the 10th anniversary of the iPhone’s launch, and the new iPhones have much of the general tech consumers’ attention. The annual Apple keynote event is where the major new Apple products and updates of the year are unveiled, and this year’s big announcement related to the Apple Watch is that it will feature cellular data connectivity. It is that time of the year again, the time to gather around and learn what technological nirvana Apple will bestow upon us.

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